Guillermo A. Garcia-Muchacho

+34 91 435 45 19


  • Master in International Management, IE Business School
  • Trading Licence, Hong Kong Polytechnic University
  • Bachelor in Innovation in Business, University of Salzburg


  • IE Entrepreneur’s Club
  • IE Venture Capital Club


  • Beta Gamma Sigma, IE Business School
  • Graduado Cum Laude, Universidad de Salzburgo

Professional History

  • Cokrea – Co-founder (Madrid, España)
  • Cevichevere – Co-founder (Madrid, España)
  • L’Oreal Luxe Spain – Trade Marketing (Madrid, España)
  • NextStep Trading – Co-founder (Hong Kong)


  • English
  • Spanish
  • German


Guillermo García-Muchacho is a Venezuelan serial entrepreneur. He is currently the CEO and Co-founder of a disruptive digital consultancy firm called Cokrea. Co-founder & Chief Eating Officer at Cevichévere, a restaurant chain. Additionally, he runs micro projects like a gluten-free beer brand and several Ad production creative advisories. Prior to devoting himself fully to entrepreneurial ventures, Guillermo worked in the luxury division of L’Oreal and further as a freelance digital strategist.

Guillermo holds a Master in Management with a dual specialization in Digital Business and Sales & Marketing from IE Business school and a Bachelor’s in Business and Tourism from University of applied sciences in Salzburg, Austria.

Vocation for Excellence